Ludo Bachpan — 1M Installs in 90 Days

Free-to-play · Ads ON · No deposit · Free cash withdrawal · Growth Plan
Target: 1,000,000 installs
by Day 90
Target Installs
1.00M
by Day 90
Net Investment
₹1.21 Cr
gross ₹1.56 Cr − ads ₹35 L
Blended CPI
₹6.5
paid seed · ₹5–8 band
Viral K-factor
1.25
exponential

Cumulative Installs · 90-Day Trajectory

S-curve: paid seeds M1, referral loop (K=1.25) compounds M2–M3, organic + ASO flood at peak. Crosses 1M on Day 90.

Where 1M Comes From

Referral viral loop620K · 62%
Paid seed (Meta+Google)200K · 20%
Influencer + UGC + ASO180K · 18%

90-Day Investment Plan (₹)

Paid acquisition · 200K × ₹6.5 CPI₹13 L
Referral cash · gated, real-out portion₹50 L
Free-cash payout · withdrawals₹50 L
Influencer barter + UGC bounty₹18 L
Infra + KYC + UPI fees₹25 L
Gross burn₹1.56 Cr
Less: ad revenue (90 days)– ₹35 L
NET investment to 1M₹1.21 Cr
Payout ÷ install = ₹10 (gated, under ₹40 ceiling). Ad revenue lags users — low M1, ramps M3.

KPI Targets

K-factor (viral)>1.2 ✓
Paid CPI₹5–8 ✓
Install → play activation>50%
D7 retention>20%
Ad ARPU₹3–8/MAU/mo
Payout ÷ install< ₹40
Fraud / bot rate< 10%
Growth = Paid seed × Kcycles → needs K > 1
Net = Acq + Referral + Payout + Infl + Infra − Ads
Survive: gates cap cash-out · ads claw payout

Monthly Investment — Where Money Goes (₹ Lakh)

Spend front-loads to paid + setup in M1, shifts to referral + payout as the loop scales and users withdraw. Ad revenue offsets more each month.

Monthly Split (₹ Lakh)

CategoryM1M2M3Total
Paid acquisition74213
Referral cash (gated)5182750
Free-cash payout4163050
Influencer + UGC66618
Infra + KYC + UPI98825
Gross spend315273156
Less: ad revenue–2–10–23–35
NET investment294250121
Cumulative installs: M1 100K · M2 550K · M3 1.00M. Total net ₹1.21 Cr.

90-Day Execution Arc

Month 1 · Build + Seed→ 100K
Days 1–30 · cumulative 100K
  • Ship ad-gated rewards, tiered referral, fraud gates, WhatsApp auto-share, ASO
  • Paid burst (₹6–7L) seeds the loop · barter creators live
  • Prove K > 1.2 before scaling spend
Month 2 · Ignite→ 550K
Days 31–60 · cumulative 550K
  • Loop compounding · pour into referral + UGC pools
  • WhatsApp/Telegram group seeding at scale · weekly referral contests
  • Ad revenue meaningful → recycle into payout pool
Month 3 · Peak to 1M→ 1.00M
Days 61–90 · cumulative 1,000,000
  • Double-reward weeks · influencer live tournaments · mega weekends
  • Install spikes → ASO rank jump → free organic flood
  • Fraud control holds · retarget dormant only
Ludo Bachpan growth plan · 1M installs in 90 days · net investment ₹1.21 Cr