1M Installs in 90 Days
Free-to-play · Ads ON · No deposit · Free cash withdrawal · Growth Plan
Target: 1,000,000 installs
by Day 90
by Day 90
Target Installs
1.00M
by Day 90
Net Investment
₹1.21 Cr
gross ₹1.56 Cr − ads ₹35 L
Blended CPI
₹6.5
paid seed · ₹5–8 band
Viral K-factor
1.25
exponential
Cumulative Installs · 90-Day Trajectory
S-curve: paid seeds M1, referral loop (K=1.25) compounds M2–M3, organic + ASO flood at peak. Crosses 1M on Day 90.
Where 1M Comes From
Referral viral loop620K · 62%
Paid seed (Meta+Google)200K · 20%
Influencer + UGC + ASO180K · 18%
90-Day Investment Plan (₹)
| Paid acquisition · 200K × ₹6.5 CPI | ₹13 L |
| Referral cash · gated, real-out portion | ₹50 L |
| Free-cash payout · withdrawals | ₹50 L |
| Influencer barter + UGC bounty | ₹18 L |
| Infra + KYC + UPI fees | ₹25 L |
| Gross burn | ₹1.56 Cr |
| Less: ad revenue (90 days) | – ₹35 L |
| NET investment to 1M | ₹1.21 Cr |
Payout ÷ install = ₹10 (gated, under ₹40 ceiling). Ad revenue lags users — low M1, ramps M3.
KPI Targets
| K-factor (viral) | >1.2 ✓ |
| Paid CPI | ₹5–8 ✓ |
| Install → play activation | >50% |
| D7 retention | >20% |
| Ad ARPU | ₹3–8/MAU/mo |
| Payout ÷ install | < ₹40 |
| Fraud / bot rate | < 10% |
Growth = Paid seed × Kcycles → needs K > 1
Net = Acq + Referral + Payout + Infl + Infra − Ads
Survive: gates cap cash-out · ads claw payout
Net = Acq + Referral + Payout + Infl + Infra − Ads
Survive: gates cap cash-out · ads claw payout
Monthly Investment — Where Money Goes (₹ Lakh)
Spend front-loads to paid + setup in M1, shifts to referral + payout as the loop scales and users withdraw. Ad revenue offsets more each month.
Monthly Split (₹ Lakh)
| Category | M1 | M2 | M3 | Total |
| Paid acquisition | 7 | 4 | 2 | 13 |
| Referral cash (gated) | 5 | 18 | 27 | 50 |
| Free-cash payout | 4 | 16 | 30 | 50 |
| Influencer + UGC | 6 | 6 | 6 | 18 |
| Infra + KYC + UPI | 9 | 8 | 8 | 25 |
| Gross spend | 31 | 52 | 73 | 156 |
| Less: ad revenue | –2 | –10 | –23 | –35 |
| NET investment | 29 | 42 | 50 | 121 |
Cumulative installs: M1 100K · M2 550K · M3 1.00M. Total net ₹1.21 Cr.
90-Day Execution Arc
Month 1 · Build + Seed→ 100K
Days 1–30 · cumulative 100K
- Ship ad-gated rewards, tiered referral, fraud gates, WhatsApp auto-share, ASO
- Paid burst (₹6–7L) seeds the loop · barter creators live
- Prove K > 1.2 before scaling spend
Month 2 · Ignite→ 550K
Days 31–60 · cumulative 550K
- Loop compounding · pour into referral + UGC pools
- WhatsApp/Telegram group seeding at scale · weekly referral contests
- Ad revenue meaningful → recycle into payout pool
Month 3 · Peak to 1M→ 1.00M
Days 61–90 · cumulative 1,000,000
- Double-reward weeks · influencer live tournaments · mega weekends
- Install spikes → ASO rank jump → free organic flood
- Fraud control holds · retarget dormant only
Ludo Bachpan growth plan · 1M installs in 90 days · net investment ₹1.21 Cr